IRI Marketing Summit 2016

Examine the latest marketing and sales approaches, product development trends, and advisor engagement strategies at the premier event for marketing and sales professionals in the industry.

The IRI Marketing Innovation Award was developed in 2014 to honor IRI member company firms, and IRI individual members, who are making breakthroughs in the areas of new products and services; development of consumer and advisor educational resources; and overall marketing campaigns to foster greater acceptance and use of insured retirement strategies. 

Because the landscape of economic and technological innovation is constantly changing, the awards categories have been developed to ensure that companies and individuals that work in and serve different segments of the insured retirement industry are recognized.

Award honoree categories include:
  • Insurer
  • Asset Manager
  • Distributor
  • Individual 
The leadership of the IRI Marketing Summit Planning Committee will evaluate the nominations based on several categories including, topical relevance, development of new tools and resources, contributions to the advancement of the industry, brand elevation of the nominating firm, and external recognition and use of nominated marketing resources, among other distinctive factors. 

Please send your nominations, and supporting documentation (including collateral) to Danielle Holland at

The deadline to submit nominations is February 10, 2016.

This year’s winners will be announced in the upcoming IRI Marketing Summit 2016, which runs March 20-22, 2016, at the PGA National Resort and Spa in Palm Beach Gardens, Fla.